Service 06 · Research
Know who buys.
Before you send.
A 20-page ICP and offer research report, delivered in 5 business days.
Chapter 01
Your ICP, ranked
Chapter 03
Offer positioning
Chapter 05
Message angles
Illustrative pages — your report is built from live research
5 days
Research to delivered report
20+
Pages of decision-ready research
3
Message angles, ready to send
$497
One-time · yours to keep
Definition
What is an ICP and offer research report?
An ICP and offer research report defines exactly which companies and decision-makers your outbound should target, and what offer language makes them reply. vozume researches your market, ranks segments by fit and urgency, maps buyer pains to your offer, and delivers three tested message angles — a 20-plus-page report in 5 business days.
The problem
Why does outbound miss?
Wrong list
Great sequences sent to people who cannot buy.
Offer mismatch
The pitch answers questions nobody asked.
Feature copy
Products described, pains ignored.
Guessed segments
Budget spread evenly over unequal markets.
Inside the report
What’s inside the report?
ICP definition
Firmographics, roles and disqualifiers, stated plainly.
Segment ranking
Markets scored by fit, urgency and reachability.
Pain and trigger map
What hurts, and what makes them act now.
Competitor scan
How rivals position, and the gap you own.
Message angles
Three openers mapped to ranked pains.
Data sources
Every claim traceable — no black box.
Research first. Sending second.
Every unread cold email was answered before it was sent — by the targeting.
Scoring
How are segments ranked?
- Fit. How closely the segment matches the customers you already keep.
- Urgency. Whether a trigger exists that makes them act this quarter.
- Reachability. Whether the decision-maker can be identified and contacted.
- Disqualifiers. Stated explicitly — knowing who not to contact protects budget.
The difference
Research-led vs guesswork outbound
| Research-led | Guesswork | |
|---|---|---|
| Targeting | Segments ranked by fit and urgency | Whoever the list tool returned |
| Message | Angles mapped to ranked pains | Feature lists |
| Budget | Concentrated on best-fit tiers | Spread thin everywhere |
| Iteration | Testable hypotheses per segment | Start over every month |
The report feeds straight into Lead List Building and the Cold Email Campaign Setup.
Pricing
What does the research report cost?
Research report questions
What do you need from me?
A 20-minute intake form after checkout — your current customers, your offer, and where you think the market is. Access to your website and any pitch material helps. No call is required, though you can book one.
How is the research actually done?
Public market data, firmographic databases, competitor positioning scans and the patterns in your own customer base. Every claim in the report cites its source — there is no black box, and no invented numbers.
Is the report useful without buying anything else?
Yes. It is a standalone deliverable that de-risks whatever channel you run next — in-house SDRs, an agency, or your own founder-led outbound. It also feeds directly into vozume’s lead lists, cold email and LinkedIn builds if you continue.
Can the report focus on the New York City market?
Yes. vozume serves B2B companies targeting New York City, and the segment ranking can be run metro-first — NYC industry clusters, headcount bands and buying triggers — before widening to the national market.
We already have personas. Why buy this?
Most teams have persona documents; few have segments ranked by fit and urgency with message angles attached. The report turns descriptions into sending decisions. If your targeting genuinely is settled, skip the report and start with a lead list.
Know before you send.
Five days from now, your targeting is a decision, not a guess.